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Marketing & growth

Lead Conversion Calculator

Calculate the share of leads becoming paying customers.

Keep this in your personal dashboard

Try lead conversion calculator

Your entries stay in your browser. Nothing is sent to LaunchKit to perform this calculation.

How to use this tool

Divide acquired customers by eligible leads from the same cohort.

How the calculation works: Lead conversion = customers ÷ leads × 100
  1. Review the example values and replace them with your own figures or text.
  2. Press Generate result to see a calculation, transformed text or ready-to-use document.
  3. Copy or download the result to use it in your own workflow.

What to check before using the result

Figures are only as reliable as the data entered. Check that your inputs cover the same period, use consistent units, and reflect real fees, taxes or costs relevant to your situation. This calculator does not replace accounting, financial, legal or tax advice.