Marketing & growth

Understand where your money goes and how customers respond.

12 practical tools in this category

Calculate cost per 1,000 ad impressions.

Measure average cost for each ad click.

Find clicks as a share of impressions.

Estimate the percentage of delivered emails reported as opened.

Find what share of delivered emails receive clicks.

Calculate the share of leads becoming paying customers.

Find average marketing expenditure for each lead.

Calculate campaign spend per completed conversion.

Work out percentage change between two reporting periods.

Calculate lost customers as a percentage of customers at period start.

Measure what fraction of starting customers remain.

Calculate NPS from promoters, passives and detractors.