Profit & pricing

Price confidently, calculate margins and understand every sale.

12 practical tools in this category

Find the percentage of revenue kept after costs.

Calculate markup on cost and recommended selling price.

Work out the number of sales needed to cover fixed costs.

Measure how much each sale contributes towards fixed costs.

Estimate the percentage return on an investment.

Calculate advertising revenue divided by advertising spend.

Measure your average spending per new customer.

Estimate a customer’s revenue value across their relationship with you.

Compare customer lifetime value to acquisition cost.

Calculate sales minus direct cost of goods sold.

Estimate what remains after all costs and taxes.

Set a unit price that meets a target profit per unit.